Announcement: The Betesh Group has secured the development and franchise rights for Barry’s in Israel.

The Betesh Group, Tel Aviv - Israel

We are thrilled to announce our partnership with Barry’s as we embark on an exciting journey of bringing The Best Workout In The World™ to Israel.

Despite the war against Hamas, we feel that waiting for the war to end will not benefit the brand, our community or our investors as the fitness industry has remained strong and consistent over the past four months. Once we have eliminated the threat from Hamas and secured our boarders, Israel will emerge stronger than ever. In the meantime, our people are resilient and their love and appreciation for life has resulted in one of the most thriving economies in the world. We will not let terrorism define our present or shape our future. 

We are constantly being asked by the local community in Israel when Barry’s is launching as the anticipation for an international premium fitness brand only increases. Our objective is to bring together a collective of passionate individuals who will form part of our Barry’s Israel #fitfam. Israel is a vibrant and diverse country with a population that values diversity, respect and kindness. The US has demonstrated its unequivocal support emphasising an unbreakable bond with Israel. This is the same bond we share with our partners at Barry’s and our commitment to launch Barry’s in Israel as soon as possible.

We are focusing on ensuring that Barry’s Israel marks a lasting and positive impact on the lives of thousands of individuals who share our values, bringing together people across all races, ethnicities, genders, and beliefs into a red room that breaks all political and religious barriers. Barry’s Israel will promote peace, acceptance, and co-existence. 

If you would like to learn more, please contact our Founder & CEO, Jonathan Betesh on Jbetesh@thebeteshgroup.com.